UNIBODY DESIGN. FOR EXCEPTIONAL POWER. — Heat-forged aluminium unibody design for the most powerful iPhone ever made.
DURABLE CERAMIC SHIELD. FRONT AND BACK. — Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.
2 And the new Ceramic Shield 2 on the front has 3x better scratch resistance.
3THE ULTIMATE PRO CAMERA SYSTEM — With all 48MP rear cameras and 8x optical-quality zoom — the widest zoom range ever in an iPhone. It’s the equivalent of eight pro lenses in your pocket.
18MP CENTER STAGE FRONT CAMERA — Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
A19 PRO CHIP. VAPOUR-COOLED. LIGHTNING-FAST. — A19 Pro is the most powerful iPhone chip yet, delivering up to 40 per cent better sustained performance.
BREAKTHROUGH BATTERY LIFE — The unibody design creates massive additional battery capacity, for up to 31 hours of video playback.
4 Charge up to 50% in 20 minutes.
5iOS 26. NEW LOOK. EVEN MORE MAGIC. — A fresh design with Liquid Glass. Beautiful, delightful and instantly familiar. With a more vibrant Lock Screen, customisable backgrounds and polls in Messages, Call Screening and more.
6VITAL SAFETY FEATURES — With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.
7 STRONGER CONNECTIVITY. SUPER-FAST SPEEDS. — Stay connected at faster speeds with secure connections to Wi-Fi 7,
8 5G networks
9 and Bluetooth 6, plus eSIM.
10eSIM, FLEXIBLE. SECURE. SEAMLESS. — With eSIM, you enjoy greater flexibility, enhanced convenience, increased security and seamless connectivity, especially when travelling internationally.
10 PRIVACY — A whole new level of privacy and security. Built in.
